User Experience & Mobility Designer
Transportation Systems & Design | UX & Service Design | UX Research & Strategy
Welcome to my portfolio! Keep scrolling to view a few select projects.
To see my full portfolio do feel free to click below.
Comobility. Building Empathy in Transportation
A mixed reality experience creates an opportunity to showcase the various “experiential mobility challenges” involved in using or adopting different modes of transportation within a car-dominant built environment, where users through an immersive experience can “experience” inefficiencies involved while moving through cities. This immersive experience looks to make a mobility ecosystem that keeps empathy and coexistence at the centre of transportation where this tool can help key policy level decision makers and new mobility startups test new mobility solutions in car-centric environments better to understand the “experiential inefficiencies” in infrastructure and build policies that are equitable to all modes of transportation.
Concept TAG. Sustainable Last-Mile Delivery
A cooperative delivery fleet system that looks to make package delivery systems based on energy sharing, building an ecosystem centred around empathy and environmental sustainability in society. TAG bots can Hitch with any vehicle that goes in the direction of the delivery route. This is possible by creating an ecosystem that is based on carbon emission points, where the system rewards vehicle owners with carbon points and reduces the cost of delivery for restaurants and customers due to increased efficiency in the system.
Rivian 2035 UX Brand Strategy. UX Design
This project involved exploring UX Strategy for Rivian based on future trends in Technology and Lifestyle of Users. As a Team, we worked on building User Personas to define User Journeys beginning with the moonshot 2050 experience, followed by defining the 2035 Rivianite Experience. I Contributed to the team, by working on the Rivian AI experience, market research, converting our Insights into UX Opportunities and integrating the group efforts to create an Experience video.
Uber Passenger Experience. Interface Design
This project looks at enhancing the cab experience for drivers and passengers, addressing the various pain-points from both these stakeholders thereby bringing a shared ecosystem that can address various pain-points such as Passenger pickup experience, Intuitive phone UI that doesn’t distract drivers from looking away from the road, Passenger interfaces that help with language translation, intuitive entertainment console and more.
Nudge Framework. UX Research, Strategy & Design
Internship Experience at Capillary Technologies. UX research on B2B SaaS dashboard experience focusing on how to design for Nudges that facilitate stakeholders involved to analyse and reflect on marketing performance of brands better. This involved competitor benchmarking, building Strategy frameworks for designing for Nudges, Preparing discussion guides for customer interviews, Affinity mapping of pain points and developing insights & opportunities. Design sprints working with UX designers and product managers developing the Design system. This was a great learning experience where I learnt real-world research and design scenarios coordinating and presenting to product managers and my internship guide.
Concept Holosafe. Intuitive Railway level crossings
Railway Level crossings have had a huge role in activating the public realm, making streets safer and accessible to all. Shutting them down due to increased deaths creates the problem of disconnected proximities contributing to mobility injustice. Holosafe looks at breaking down this physical barrier, increasing accessibility to all, creating an ecosystem that enables the coexistence of people, trains, vehicles, and the built environment on the same level. The construction of pedestrian bridges and underpasses requires complex procedures of acquiring land and increased construction costs.
Awards & Recognition:
Judges Award. Movin'On Design Challenge. International Michellin Design Challenge 2021
Architecture Thesis. Urban Blue. Flexible Floating Housing
Mixed Income Housing Project at one of the last leftover land at the Worli Tip. Abutting the tip is the Koliwada urban village where the early fishermen, the original dwellers of Mumbai settled before Mumbai became a port city. The project looks at waterfront strategies and adheres to the historic Worli fort, and aims at making it an inclusive public space with flexible housing modules. Bachelors in Architecture - Inclusive Housing. Floating Technology. New Urban Grid.
Awards & Recognition: Winner. Special Mention. Best Thesis Award. National Competition for Best Architecture Thesis. 2018 3rd Runner-Up. Sustainable Habitat Competition, 2018 Council of Architecture Best Thesis - Shortlisted Top 10 - National Level, 2018
Driver Guage experience. Porsche Taycan & Polestar
Exploring a new GUI with a simple logic that looks at what if size and saturation are the parameters that can represent speed. The hypothesis began with the question " If pressing the accelerator is along the z-axis then why can't speed be represented in the Z-axis too? The second exploration for polestar looked at how the GUI can help drivers drive more sustainably and conserve battery, with a "battery status" bar moving along the Z-axis.
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"Designing meaningful Holistic User Experiences for the future of Mobility, from Urban scale to Graphical User Interfaces, I look to follow a Systems Thinking methodology"
Kiran Babu is currently a Graduate Transportation Systems and Design student at ArtCenter College of Design. He comes from a diverse background, having completed his bachelors in Architecture from New Delhi, he had worked across various fields from co-founding a start-up on branding to working in a multidisciplinary design studio, working on projects ranging from Spatial Design to VR gaming consoles. Developing disruptive solutions aimed at questioning the various urban frameworks, systems and typologies are of great interest to him. He strongly believes in following a scale agnostic approach to design where a problem in the urban scale could be approached at a product or a graphical level, involving systems thinking.
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