Rivian UX Strategy 2035

This project involved exploring UX Strategy for Rivian based on future trends in Technology and lifestyle of Users. As a Team we worked on building User Personas to define User Journeys beginning with the moonshot 2050 experience, followed by defining the 2035 Rivianite Experience. I Contributed to the team, by working on the Rivian AI experience, market research, converting our Insights into UX Oppurtinites and integrating the group efforts to create an Experience video.

Team: Helen Zhang, Kiran Babu, Aayush Singh, Quincy Qi, Mattie Lee, Amber Li, Long Chen

Meet Rivian Intelligence

The Rivian AI gives users the confidence to explore new terrain. From recommending playlists to making sure passengers are safe.

Get Rivian Suggestion modes for your Ideal Adventure

New to the National Park? AI assists the user to register for Rivian community workshops.

Not sure where to go in the Park? Set parameters that Interest you or just chose Meander Mode. Get Rivian points on completing sustainable workshops or contributing to Climate Change.

Trainer Mode

Enter Trainer mode, if you want to learn more about adventure driving. The AI assists you with step by step instructions to learn difficult terrains. The System utilises data from other expert drivers.

Users can decide which Trail to take, based on the community recommendations or enter autonomous mode if they want to sit back and enjoy the landscape.

GOD Mode

Tired of AI driving you around and want to get a true Adventure driving experience. Enter GOD mode. The Good Old Days mode, with Zero Driving Assitance, allows users to control every bit of the experience.

GOD mode is only available to experienced drivers. The system doesn't recommend it to beginners.

Want to know more? Click the below Experience Video for the Rivianite Experience

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