Rivian 2030 Experience
What would adventure brands do when autonomous vehicles become the norm? This project was initiated to take a look at what would an electric adventure vehicle brand like Rivian do? The Project focuses on how a mixed reality experience of adventure can be offered in mundane long cab experiences. The suspension of the vehicle is tuned to simulate the ride along different terrains with immersive audio and haptics. The design language of Rivian is emphasized with simple clean lines and unique light cluster.